Struggling to encourage innovative thinking?

A question that often arises - “How do I get product management to generate new ideas?” Certainly for those in B to B markets the best way of dealing of this is not to think about shiny new products, but think of difficult customer problems.

Customers buy products that solve problems, so encourage the team to uncover those problems. ‘What keeps that key customer awake at night?" Is a much better start point than "What shiny things can we build?"

We use a tool called the Innovation Canvas to help - 10 questions to qualify an idea into the investigation funnel.