Time to think

How much time do product managers spend thinking about the future? Prompted by a post on how we spend our days, I think it's worth thinking about the risks we run when our days are full of back to back meetings and tactics.

Product managers must find time to think forward - trends in their markets, new regulation, changes in customer behaviour etc. They must develop a vision of where they want to take their product based on the trends and market changes they see. The risk of not? Products becomes directionless - we're busy making tactical changes that in aggregate mean nothing. Eventually our product becomes irrelevant. Think Blockbuster or hmv.

My advice? Diarise strategic thinking - 30 minutes during the week where you ask yourself “What are the trends and changes happening in my markets that could impact my product?” Don't wait for the trend to hit - it’s too late then.