Blogs > Product Management Training
By Louise Cantrill - Head of Consultancy
Product teams manage products end-to-end, from
ideation to launch and beyond. To be successful, product teams need a wide
range of skills and expertise, across five key areas: Direct, Discover, Define,
Deliver and Drive.
Direct, Discover, Define, Deliver and Drive is our Tarigo 5D framework. It’s how we describe what product teams do to bring successful products and services to market.
The skillset needed to deliver end-to-end products is broad, and the typical Product Manager doesn't have all the skills, but the typical business doesn't need all the skills, but they do need to align.
Using the 5 D framework, we can describe activities that take place to deliver successful products, and we can consider these activities as skills and capabilities that individuals in the product teams have strengths or weaknesses in.
Here at Tarigo we have considered all the activities that teams perform across the 5 D framework. In Direct, for example individuals complete competitive assessments, understand strategic goals, and describe market trends.
So, Product Leaders can assess individual and team capabilities we’ve created a set of capability cards that come from the activities that product teams perform across the 5 D framework.
Capability cards describe the activities from a skill set perspective, and we use these cards to better understand the strengths and weaknesses across teams.
Competitive assessment, an example capability card
It is important to understand the team and individual capability against the priorities of our products and services. Remember, how I said the skill set is broad for Product Managers, but the typical organisation won’t need it all, but it is important to be aligned.
So, 1) we set priorities for products & services, and then 2) we translate them into tasks, and then 3) we assess the teams and individual capabilities to deliver those using the capability cards.
From here, we can build out team views and understand the average skills curve across the team, we can also create action cards for an individual. If someone has a skill rating of between 8-10, they should be considered highly skilled in that capability, and they may be able to support or coach someone else in the team who doesn’t have that capability.
If someone is a 5–7, in something they may have knowledge of the activity but don’t have practice at doing it or full confidence and experience in that activity, so they should be encouraged to ‘do it’.
If the individual has a score of 0-4, in something they may need to learn it first, and, they probably need training first, before they ‘do it’.
This information can develop team training plans, identify areas for improvement, and even make informed hiring decisions. If we spot any gaps against your priorities you can train, or coach or hire to fill the gaps.
Here are some additional tips for assessing skills in product teams:
In today’s climate of a skills shortage, great product team are nurtured and developed. If you need any help with this, please reach out.
We enable product managers to drive success.Established in 2003, Tarigo has built an enviable reputation for delivering high-quality training and consultancy solutions to product managers throughout Europe and the USA.
Our fresh approach to product management training has proven incredibly successful and our capability to adapt to clients’ training and consultancy needs has only helped to further this success.