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Watch: The Kitchen Table Product Manager. Why Product Teams Keep Choosing Speed Over Strategy.

Louise Cantrill
Article Writer:
Louise Cantrill

Louise brings over 20 years of senior Product Management and Product Marketing experience, specialising in end-to-end product lifecycle leadership, large-scale product transformation, and the development of essential product “power skills” often overlooked in traditional training.

The Lace Up Dilemma

Most mornings come with a small but familiar trade off. Do you take the time to tie shoelaces properly, or do you grab the slip on shoes and get out of the door quickly? When the clock is ticking, the answer feels obvious.

That everyday decision is a useful way to think about product management. Teams are constantly choosing between doing the right thing for the long term and doing the fast thing that solves today’s problem.

Here is Louise to explain in more detail…

When tactics make sense

There are moments when speed matters more than anything else. Deadlines loom, pressure builds, and something simply has to work right now. In those situations, tactical fixes are not wrong. They get you moving and help you meet the immediate need.

Just like choosing slip ons on a rushed school morning, tactical decisions can be entirely appropriate.

The long-term cost of short-term choices

The problem comes when tactics become the default. If you always choose the quick fix, the deeper capability never gets built. Over time, progress slows and teams find themselves solving the same problems again and again.

In product, this shows up as roadmaps full of short-term work with very little movement towards a clear vision.

Making space for strategy

Strategy takes time and effort. It can feel uncomfortable, especially when pressure is high. But without making space for it, real progress is hard to achieve.

Great product managers know when to move fast and when to slow down. They balance short term delivery with long term intent and are deliberate about building towards something bigger.

That is the real lesson from the lace up dilemma. Speed gets you out of the door, but strategy is what helps you walk further.

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