Turning strategy into action with the Market Map

We’ve all seen strategy documents that lay out the grand vision for our business; how we’ll grow and dominate our markets to gain or maintain a leadership position. But once we’ve read them, and had some time to think we’re often left wondering “How does that relate to me and what am I supposed to do with my product to help deliver on the strategic intent?”. This paper looks at a tool that helps build that link and turn corporate strategy into product action.