Blogs > Product Management Training
By Louise Cantrill - Head of Consultancy
realm of product management, the notion of the "full-stack product
manager" has emerged as a coveted ideal, a unicorn of the professional
world. This hypothetical individual is envisioned to possess an encyclopaedic knowledge of product development, seamlessly transitioning from strategic
planning to technical implementation, and effortlessly juggling the
complexities of design, engineering, and marketing.
While the concept of the full-stack product manager is undeniably appealing, the reality is that this archetype is far more elusive than it appears. The sheer breadth of expertise required to excel in such a role makes it exceptionally challenging to attain, and the demand for such individuals often outpaces the supply.
of the full-stack product manager stems from the perception that a single
individual can embody the collective knowledge of an entire team. This notion,
however, overlooks the fundamental principle of specialization, where
individuals develop deep expertise in specific areas, fostering innovation and
efficiency. It also overlooks that different products need different
capabilities at different times depending where they are in the product life
single person to master the intricacies of product strategy, design,
engineering, and marketing sets unrealistic expectations. While possessing a
broad understanding of these domains is valuable, mastering all of them to a
degree that enables effective leadership in each area is a formidable feat, and
most products and most companies don’t need it all.
Challenge of Specialization
development landscape is constantly evolving, with new technologies, trends,
and user needs emerging at an unprecedented pace. This ever-changing
environment necessitates continuous learning and adaptation, making it
difficult for even the most dedicated professionals to stay abreast of
advancements in every field.
that product managers become experts in all aspects of product development not
only hinders their ability to focus on their core strengths but also stifles
innovation. By encouraging specialization, companies allow individuals to delve
deeper into their areas of expertise, leading to ground-breaking advancements
and unique perspectives.
The Role of Collaborative Leadership
seeking the elusive full-stack product manager, companies should focus on
fostering a culture of collaborative leadership, where individuals with diverse
expertise work together to bring products to life. This approach not only
leverages the strengths of each team member but also cultivates a sense of
shared ownership and responsibility for the product's success.
effective product leader orchestrates the talents and insights of a specialized
team, creating an environment where each individual contributes their unique
expertise to achieve common goals. This collaborative approach fosters
innovation, adaptability, and a deeper understanding of product needs.
of Product Development
practical world of product development, the role of the full-stack product
manager often proves to be an unrealistic expectation. Companies seeking such
individuals may find themselves chasing an elusive ideal, potentially delaying
product development and hindering innovation.
Instead, companies should focus on identifying and nurturing individuals with strong leadership skills, a deep understanding of their specific areas of expertise, and a passion for collaboration. By fostering a culture of shared responsibility and leveraging the diverse talents of a specialized team, companies can achieve greater success in their product development endeavours.
for the full-stack product manager, while captivating in its promise of
comprehensive expertise, often leads to unrealistic expectations and hinders
effective product development. Instead, companies should embrace the power of
specialization and collaborative leadership, recognizing that the true strength
of a product team lies not in the breadth of knowledge of a single individual
but in the collective expertise and shared vision of a diverse group of
We enable product managers to drive success.Established in 2003, Tarigo has built an enviable reputation for delivering high-quality training and consultancy solutions to product managers throughout Europe and the USA.
Our fresh approach to product management training has proven incredibly successful and our capability to adapt to clients’ training and consultancy needs has only helped to further this success.